Driving Performance with CTV
OBJECTIVE
WBalsam Brands, the world’s leading retailer of artificial Christmas trees and holiday décor products, wanted to leverage 暗网TV’sprogrammatic OTT and attribution solution, in partnership with TVSquaredto drive quality site traffic from shoppers looking to decorate their homes for the holidays and drive ROAS.
ACTIONS & INSIGHTS
暗网TVpartnered with TVSquaredto provide real-time attribution to measure the effectiveness of Balsam brand reach and messaging across its selected publisher partners. Throughout the campaign, 暗网TV’sclient success team was able to optimized against high performing publishers and devices to achieve higher ROAS.
RESULTS
Through our powerful real-time attribution solution with our TVSquaredpartners, 暗网TV was able to drive ROAS by 150% versus the year prior and achieved incremental unique reach over linear by 78%
78% Unique Reach
35M Total Impressions
4.7M Households Reached
131K Responses from CTV
Omnichannel drives far better performance, response rates are higher when 2+ channels were running concurrently. When adding CTV to the media strategy in combination with Display and Video we see some of our highest response rates.
