°µÍøTV

Built for this moment, and the next.

Future-Proofed Platform

Discover the leading independent Demand-Side Advertising Platform

Intelligent Ad Tech

Leverage our?advanced, flexible?tech stack that¡¯s built to?suit your needs.

Tech never stops, and we don¡¯t either! °µÍøTV is an intelligent ad tech platform, we offer unrivalled advertising performance across all media channels.

Our DSP is modular and customizable, so you can work in a way that works for you.

Fully Omnichannel

CTV, DOOH, Video, Display, Audio. We can deliver your advertising across all screens with full reporting and attribution.

Learn more about our Ecosystem

Leading Data Partnerships

We work closely with the leading data partners including IBM, Oracle, Double Verify and Lotame to give you access to best-in-class targeting with or without cookies. Or use °µÍøTV Audiences, our very own high-performing audience solution.

Bid-Level Transparency

When we say we¡¯re transparent we mean it. We deliver bid-level data as standard. You see exactly where every cent of your ad dollars goes and have full control of optimizing and troubleshooting your spend.

 

Future-Proofed Identity Management

Get ready for a cookieless future. Use our flexible identity core to transact directly on a variety of common ID systems, including RampID, UID2.0, Merkle, ID5, Parrable and LiveIntent.

Learn more about Identity

Optimized Performance

Optimize your bidding decisions with our proprietary Brain machine learning algorithm, or bring your own algorithm to meet specific business needs.

Dynamic Budget Allocation ¨C Traders can maintain the perfect balance of pacing and performance all while saving an average of 60 minutes per week per campaign.

Brain Sync ¨C we¡¯re the only DSP to share predicted action rate data with external SSP partners. Put simply, our tech allows us to deliver 40% better CPAs.

Our tech stack is modular and customizable to your business needs, so you can work in a way that works for you.

Discover our platform capabilities

°µÍøTV is the demand-side platform that offers the most powerful off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Powered by our Brain algorithm which accurately predicts performance and optimal price for your bids, the digital advertising platform offers:

Campaign Management

Simply and directly control all aspects of a digital advertising campaign with features such as Dynamic Budget Allocation, troubleshooting, in-line and bulk editing.

Media Management

Shop, activate, troubleshoot and report on the media deals that websites, publishers and broadcasters offer for digital advertising campaigns with powerful, flexible tools.

Creative Management

Use our robust creative tools to easily and quickly upload ad assets to run across the web with our proprietary ad server or use an ad server of your choice.

Targeting

Choose different targeting do drive a variety of goals/KPIs: audience, contextual, 1st party data, site list, location, day part, technology and video/audio targeting.

Identity Management

Use our flexible identity core to transact directly on the leading common ID systems, including IDL, Merkle, ID5, Parrable and LiveIntent.

Consumer Segmentation

Drive scale and performance with our lookalike and modeled audiences that extend your 1st party data.

°µÍøTV Audiences

Reach the most relevant, highest-value customers at scale to achieve targeting objectives with optimal results.

Brand Safety

Get always-on protection with the industry’s strongest brand, privacy and fraud controls.

Global Scale

Over a dozen locations, hundreds of partners, thousands of advertisers and an algo that analyzes billions of impressions.

Intelligence

Optimize your bidding decisions with our proprietary Brain machine learning algorithm, or bring your own algorithm to meet specific business needs.

Reporting & Measurement

Test, target and measure at scale with our proprietary Lift Measurement solution and third-party attribution integrations.

APIs

Build custom solutions with expert help or use APIs to develop atop your core technology foundation.

Book a platform demo today