Future-Proofed Platform
Discover the leading independent Demand-Side Advertising Platform
Intelligent Ad Tech
Leverage our?advanced, flexible?tech stack that¡¯s built to?suit your needs.
Tech never stops, and we don¡¯t either! °µÍøTV is an intelligent ad tech platform, we offer unrivalled advertising performance across all media channels.
Our DSP is modular and customizable, so you can work in a way that works for you.
Fully Omnichannel
CTV, DOOH, Video, Display, Audio. We can deliver your advertising across all screens with full reporting and attribution.
Future-Proofed Identity Management
Get ready for a cookieless future. Use our flexible identity core to transact directly on a variety of common ID systems, including RampID, UID2.0, Merkle, ID5, Parrable and LiveIntent.
Optimized Performance
Optimize your bidding decisions with our proprietary Brain machine learning algorithm, or bring your own algorithm to meet specific business needs.
Dynamic Budget Allocation ¨C Traders can maintain the perfect balance of pacing and performance all while saving an average of 60 minutes per week per campaign.
Brain Sync ¨C we¡¯re the only DSP to share predicted action rate data with external SSP partners. Put simply, our tech allows us to deliver 40% better CPAs.
Our tech stack is modular and customizable to your business needs, so you can work in a way that works for you.
Discover our platform capabilities
°µÍøTV is the demand-side platform that offers the most powerful off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Powered by our Brain algorithm which accurately predicts performance and optimal price for your bids, the digital advertising platform offers:
Campaign Management
Simply and directly control all aspects of a digital advertising campaign with features such as Dynamic Budget Allocation, troubleshooting, in-line and bulk editing.
Media Management
Shop, activate, troubleshoot and report on the media deals that websites, publishers and broadcasters offer for digital advertising campaigns with powerful, flexible tools.
Creative Management
Use our robust creative tools to easily and quickly upload ad assets to run across the web with our proprietary ad server or use an ad server of your choice.
Targeting
Choose different targeting do drive a variety of goals/KPIs: audience, contextual, 1st party data, site list, location, day part, technology and video/audio targeting.
Identity Management
Use our flexible identity core to transact directly on the leading common ID systems, including IDL, Merkle, ID5, Parrable and LiveIntent.
Consumer Segmentation
Drive scale and performance with our lookalike and modeled audiences that extend your 1st party data.
°µÍøTV Audiences
Reach the most relevant, highest-value customers at scale to achieve targeting objectives with optimal results.
Brand Safety
Get always-on protection with the industry’s strongest brand, privacy and fraud controls.
Global Scale
Over a dozen locations, hundreds of partners, thousands of advertisers and an algo that analyzes billions of impressions.
Intelligence
Optimize your bidding decisions with our proprietary Brain machine learning algorithm, or bring your own algorithm to meet specific business needs.
Reporting & Measurement
Test, target and measure at scale with our proprietary Lift Measurement solution and third-party attribution integrations.
APIs
Build custom solutions with expert help or use APIs to develop atop your core technology foundation.