A Multinational Technology Companyactivates °µÍøTVBrain Sync and PubMatic ROI Sync technology ¨C increasing marketing ROI 43%
OBJECTIVES
This multinational technology company was looking to improve top line performance and extract more value from their largest programmatic supply partners.
SOLUTION
°µÍøTV¡¯sBrain Sync, powered by SOURCE, provided the advertiser with an automated way to share performance intelligence data from °µÍøTVBrain to PubMatic ROI Sync. This utilized machine learning to employ a predictive bidding algorithm to automatically optimize the buy toward the advertiser¡¯s campaign goal.
RESULTS
Over a five-week activation period, the advertiser saw 27% lower CPA and a 43% increase in marketing ROI on spend optimized by PubMatic¡¯s ROI Sync, fueled by °µÍøTVBrain intelligence.
BRAIN SYNC RESULTS:
11% CPM decrease
27% lower CPA
43% increase in ROI